I must say that I am not a collector of ephemera or bookmarks. There are professional dealers in ephemera but I have never purchased anything, though I have browsed shows devoted to ephemera. Having been involved with books for so many years, I have merely accumulated items which I have found in books, certainly a modest collection. I am an accumulator if you will. And a preserver. I find them quite fascinating. There is much to be learned from them.
This business card which I found in a book on American history is attractive. Before air-conditioning, awnings and canopies did the trick. On the back of this card is written in pencil with a flourish: "$2.00 a window." Certainly sounds like a bargain today. I imagine many booksellers relied on awnings and canopies to keep the fading and sunning to a minimum in their display windows. There is certainly something stylish with those old awnings and canopies.
I am not familiar with Astoria and I didn't know of Steinway & Sons connection with the borough. Fascinating to find this out. The homepage for Steinway can be found here.