The Word has resided in the same little shop now for over 35 years and, but for a few upgrades, the shop has changed very little. It remains my favourite bookshop for browsing even though I have not been back to Montreal since 2002. I am long overdue for a browse. Their bookmark design remained consistent--like their quality and selection of books--through the years, the variation being the pleasant variety of coloured cardstock.
Being close to McGill University and having good relationships with local small press publishers are some of the reasons for its longevity, and they often held--and probably still do--book launches and poetry readings in the shop. The announcements to the left are from the early 1980s. They did come out with a new larger bookmark around their 25th anniversary in March 2000 as seen below.